i. PRIVACY-In the course of taking Trendency’s surveys, you submit content and personal information to us. We know that by giving us your information, you are trusting us to treat it appropriately. Trendency will treat your content and data as detailed in our Terms of Service. You in turn agree that Trendency may use and share your content in accordance with our policies.
ii. CONFIDENTIALITY- Trendency will treat your content as confidential information and only use and disclose it in accordance with these terms. However, your content is not regarded as confidential information if such content: (a) is or becomes public (other than through breach of these Terms by Trendency); (b) was lawfully known to Trendency before receiving it from you; (c) is received by Trendency from a third party without knowledge of breach of any obligation owed to you; or (d) was independently developed by Trendency without reference to your content. Trendency may disclose your content when required by law or legal process, but Trendency, if permitted by law, uses commercially reasonable efforts to notify you to give you the opportunity to challenge the requirement to disclose.
iii. SECURITY- Trendency will store and process your content in a manner consistent with industry security standards. Trendency has implemented appropriate technical, organizational, and administrative systems, policies, and procedures designed to help ensure the security, integrity, and confidentiality of your content and to mitigate the risk of unauthorized access to or use of your content.
2. Your Content
i. LIMITED LICENSE TO YOUR CONTENT- You grant Trendency a worldwide, royalty free license to use, reproduce, distribute, modify, adapt, create derivative works, make publicly available, and otherwise exploit your content, but only for the limited purposes of providing the services to you and as otherwise permitted by Trendency’s terms. This license for such limited purposes continues even after you stop using our services, with respect to aggregate and de-identified data derived from your Content and any residual backup copies of your content made in the ordinary course of Trendency’s business. This license also extends to any trusted third parties we work with to the extent necessary to provide the services to you. If you provide Trendency with feedback about the services, we may use your feedback without any obligation to you.
3. Account Management
i. PASSWORD SECURITY- When you are issued an account by Trendency in connection with your use of the services, you are responsible for safeguarding your password and any other credentials used to access that account. You, and not Trendency, are responsible for any activity occurring in your account (other than activity that Trendency is directly responsible for which is not performed in accordance with your instructions), whether or not you authorized that activity. If you become aware of any unauthorized access to your account, you should notify Trendency immediately.
4. Your Responsibilities
i. LAWFUL SERVICE-You must use the services in compliance with, and only as permitted by, applicable law.
5. Suspension and Termination of Services
i. DELETING DATA-If you are inactive on the Trendency platform for two years we will delete all personal identifying information attached to your survey results, but not the survey results themselves. Trendency can continue using your survey results reported in the aggregate after you become inactive as a panelist.